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'GEORGIA ON MY MIND' FINDS NEW ROLE IN GEORGIA MARKETING STRATEGY
- Article from:
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US Fed News Service, Including US State News
- Article date:
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September 15, 2007
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The Georgia Department of Economic Development issued the following news release:
The Georgia Department of Economic Development (GDEcD) today unveiled the state's new marketing strategy and brand signature at the Governor's Conference on Tourism in Valdosta.
The new marketing strategy is built on parallel campaigns that invite tourists and businesses to explore Georgia and, once they are interested in learning more, show the state's appreciation in order to sustain and strengthen those audiences' relationships with the state. These marketing campaigns will be deployed through advertising, public relations, marketing promotions and online communications initiatives.
The theme for the ...
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