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Article: MAYOR BLOOMBERG LAUNCHES 'THIS IS NEW YORK CITY' - FIRST-EVER MULTIMEDIA GLOBAL COMMUNICATIONS CAMPAIGN TO PROMOTE NEW YORK CITY'

Article from:
US Fed News Service, Including US State News
Article date:
October 10, 2007
Copyright

The office of the New York City Mayor issued the following press release:

Mayor Michael R. Bloomberg today announced the first phase of "This is New York City," the first-ever global multimedia communications campaign to promote New York City. The comprehensive, multi-lingual campaign - which starts today - includes television, print, online and outdoor advertising in ten countries on four continents. The campaign, which uses $30 million in advertising assets over one year, will ensure that New York City is aggressively promoted throughout the world in an increasingly competitive tourism industry. The campaign is a vital part of the plan to achieve the Mayor's goal of attracting 50 million ...

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