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Article: SCION LAUNCHES ALL-NEW CONSUMER-DRIVEN PROGRAMS
- Article from:
- Motor Age
- Article date:
- September 1, 2007
- Author:
CopyrightCopyright Advanstar Communications, Inc. Sep 2007. Provided by ProQuest LLC. (Hide copyright information)
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Scion, the youth brand from Toyota Motor Sales, USA, Inc., has launched two all-new consumer-driven summer contests geared to bring together Scion loyalists from all walks of life. The "Scion Owners Contest" and the "Scion Most Enthusiastic Club Contest" recently hit the streets in July with individual Internet launches. The programs extend through September, culminating with winners selected and prizes awarded to 1st place victors. Each individual program highlights the very "best" Scion Car Club and Scion Owner.
"Scion owners are some of the most loyal and creative people in the auto industry and these contests showcase the very best Scions, clubs, and owners across the nation," said Matt ...