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Article: W W Wood Products Inc.
- Article from:
- FDM
- Article date:
- October 1, 2007
- Author:
CopyrightCopyright Chartwell Communications, Inc. Oct 2007. Provided by ProQuest LLC. (Hide copyright information)
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Expanding product lines lead to consistent growth.
Bringing the hottest semicustom and custom cabinetry options to market quickly at a competitive price is helping W W Wood Products Inc. capture market share and increase sales. In 2006 the company reported $86 million in sales and for 2007 sales are up 15 percent.
Sequoia, a basic cabinet line, is up 35 percent this year, and Shiloh, a semi-custom to custom cabinetry line has also seen double-digit growth.
By tapping into what customers want - custom cabinetry options at semi-custom prices, W Wood Products is rapidly expanding in a competitive market during a residential housing downturn.
Key differentiators
Instead of introducing new ...