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Article: Orange Coast Magazine publicly attacks rival
- Article from:
- Orange County Business Journal
- Article date:
- June 17, 2002
- Author:
CopyrightCopyright CBJ, L. P. Jun 17-Jun 23, 2002. Provided by ProQuest LLC. (Hide copyright information)
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Two Orange County magazines are in a coastal brouhaha.
Newport Beach-based Orange Coast Magazine is squaring off against Irvine-based Freedom Communications Inc. and its Coast magazine in a bid to get its rival to drop "Coast" from its name.
The spat went public in an ad in the Business Journal last week. The ad was a letter to Freedom's board of directors from Orange Coast supporters, who footed the bill for the full-page piece.
The letter reads in part: "As readers and as advertisers-in many cases of both magazines-we wish to express our concern that the increasing similarity that your magazine, Coast, now bears to Ruth Ko's publication, Orange Coast, has created a level of marketplace ...