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Article: Globalizing Tobacco Control: Anti-smoking Campaigns in California, France, and Japan
- Article from:
- Canadian Journal of Public Health
- Article date:
- September 1, 2007
- Author:
CopyrightCopyright Canadian Public Health Association Sep/Oct 2007. Provided by ProQuest LLC. (Hide copyright information)
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Globalizing Tobacco Control: Anti-smoking Campaigns in California, France, and Japan Roddey Reid. Bloomington, IN: Indiana University Press, 2006; 296 pp., Cloth $65, Paper $24.95
This comprehensive study argues that the globalization of the tobacco industry will not be combated by a global "one size fits all" solution. To demonstrate this argument, Reid compares the anti-smoking media campaigns of california, France, and Japan. navigating between the particular and the whole of the tobacco control movement, he focuses on the challenges and victories of complex collaboration between sectors of governance; ethnic communities; and the public health community.
The book is separated into two ...