|
|
Article: Facebook Lets Users Turn Off Beacon; CEO Mark Zuckerberg apologizes and allows users to switch off the controversial ad program users claim violated their privacy.
- Article from:
- eWeek
- Article date:
- December 5, 2007
- Author:
Copyright(Copyright (c) 2007 Ziff Davis Media Inc. All rights reserved.). Provided by ProQuest LLC. (Hide copyright information)
|
Bowing to pressure from users, partners and privacy advocates, Facebook has agreed to let its users turn off its controversial Beacon advertising system.
The back-pedal is the latest move from a company that infringed on peoples' privacy by using its network of more than 55 million users as a testing ground for socially-targeted ads.
Facebook CEO Mark Zuckerberg said in a contrite blog post Dec. 5 that users will be able to turn off Beacon, and Facebook will not store information about transactions even when partners send them to Facebook. The leader of the Palo Alto, Calif., social network also apologized for taking too long to fix the problems despite customer complaints.
Some of these ...