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Article: Electrolux expands product range to compete better

Article from:
The Hindustan Times
Article date:
December 18, 2007
Copyright

Report from Indo-Asian News Service brought to you by HT Syndication.

Chennai, Dec. 18 -- Electrolux, a division of consumer goods firm Videocon Industries Ltd, is beefing up its product portfolio to take on the competition, said a top company official.

Launching three new direct-cool refrigerator models here Tuesday, Eric Braganza, chief operating officer of Electrolux division, said it would also introduce new models of microwave ovens, washing machines and air conditioners.

In 2005, Videocon Industries acquired a licence to market Electrolux branded products in India from AB Electrolux of Sweden while buying out the Swedish company's stakes in Electrolux Kelvinator Ltd.

Presently, the ...

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