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Leading the Sales Force

Leading the Sales Force Rene Y. Darmon (2007). New York, NY: Cambridge University Press, 399 pp. ISBN-13: 987-0-521-84834-2

Following my private sector career in sales, sales management, and senior management, I enjoyed reading Dr. Darmon's book. Indeed, it reflects many of the key tenets in my own work in this area.1

The book is well-researched and is a fairly thorough analysis of the complexities of design, construction, and leadership of modern sales forces. I would rate the following elements of the book as its strong points, which are instructive to researchers, business students, and practitioners:

Darmon's dynamic sales force management process captures the complex linkages between ...

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