NOW Foundation's successful Love Your Body campaign turned 10 this year, and it's never been more relevant. The campaign was launched in 1998 to address ways that advertising, Hollywood and the fashion, beauty and diet industries impact women's and girls' self-esteem and body image.
The shrinking size of the supermodel, the daily reality of eating disorders, increased smoking and dangerous dieting by young women, and the growing rate of plastic surgery procedures all inspired the campaign.
Love Your Body urges women and men to talk back to advertisers and media outlets that use offensive and exploitative images of women to sell products or as "entertainment." The campaign encourages women ...