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Article: Managing the Evolution of Microsoft's Hardware Business
- Article from:
- Design Management Review
- Article date:
- October 1, 2007
- Author:
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Copyright informationCopyright Design Management Institute Fall 2007. Provided by ProQuest LLC. (Hide copyright information)
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Over its 25-year history, the hardware division of Microsoft Corp. has delivered innovative products that delight customers and contribute revenue to the company. Andy Cargile and Ken Fry describe how a growing emphasis on the user experience and the application of several key business principles have helped their division create compelling designs that simultaneously respond to advances in technology, the demands of the marketplace, and the human spirit.
When most people think of Microsoft, they don't think of hardware. And truly, being a hardware product team in the world's largest software company makes for a unique set of challenges, as well as opportunities. The Microsoft Hardware ...