News wire article from our research archive:

Aditya Birla Group set for retail foray in MP

Debobrat Ghose

Hindustan Times

NEW DELHI, India, Feb. 15 -- Aditya Birla Group chairman Kumarmanglam Birla said on Friday his company was entering the retail sector in Madhya Pradesh in next three months.

Birla, who was here to attend the two-day investors' meet of the state government, told the Hindustan Times that the group would open stores under the retail chain brand - More - in the big towns. Aditya Birla Retail launched its 'More' brand of retail stores in the supermarket and hypermarket formats by opening its first store in Pune last year.

"We've over five decades of association with MP since the days of the late G.D. Birla who had set up the Grasim plant in Nagda. I find Madhya ...

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