Magazine article from our research archive:

INFLUENCES ON UNDERGRADUATES CONSIDERING A CAREER IN PROFESSIONAL SELLING

ABSTRACT

Studies and occupational forecasts point to a growing number of opportunities for college graduates in the field of professional selling. While there is a substantial body of research on the subject of revising or restructuring the professional selling course and the sales curriculum in the post-secondary school environment, there has been less work focusing on students' opinions concerning careers in sales and the influences on that decision. The current research analyzes survey results from over 300 undergraduate seniors, student members of Pi Sigma Epsilon, the national fraternity in marketing, sales management, and selling, on these issues.

INTRODUCTION

Professional selling is ...

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