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Article: Of Dhoni, money, trust and GE Money
- Article from:
- The Hindustan Times
- Article date:
- February 21, 2008
CopyrightCopyright © HT Media Ltd. All Rights Reserved. Provided by ProQuest LLC. (Hide copyright information)
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Ritu Tripathi
Hindustan Times
NEW DELHI, India, Feb. 21 -- As the financial services market burgeons, brands like GE Money play on the trust factor to differentiate themselves from the clutter. The company has just launched a new campaign "Har baat saaf saaf" reiterating responsible lending as the core value proposition of the brand.
Discussing the campaign idea further, Paramdeep Singh, chief marketing officer & VP, pricing & insurance, GE Money - India, explains, "The new TVC is the part of an ongoing campaign and empathises with the target audience by showing real life instances that most of us experience in a non-transparent world. Therefore, the GE Money promise of transparency ...