Magazine article from our research archive:

Should Business be Moral?

Remarks on Hans-Ulrich Küpper's article

Professor Küpper argues cogendy for an alternative conception of business ethics. The starting point, he asserts, should not be normative claims, i.e., claims about what business "ought" or "ought not" do, but the analysis of the real moral problems confronting business. As researchers, we should dig into the real-world problems that confront accounting, finance, and marketing, and we should eschew subjective values in favor of more scientific and empirical modes of analysis. This approach, he concludes, opens new perspectives and allows for the use of logical, empirical methods and the kind of knowledge that is "familiar to business administration ...

Related newspaper, magazine, and journal articles:

See all results. Or, try our Advanced Search.

Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 60 million articles! Access over 3,500 publications with a FREE trial!