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Psychic distance and cross - border cooperation of SMEs: An empirical study on Saxon and Czech entrepreneurs' interest in cooperazion*

This paper examines the relationship between the psychic distance of decision makers in SMEs from specific foreign markets and their interest in cooperation with companies from those countries. Based on a review of the literature and a qualitative empirical study among entrepreneurs in the Saxon-Czech border area, the paper identifies the central explanatory variables of psychic distance, thus contributing to a theoretically-based conceptualization of this construct. Previous conceptualizations of psychic distance are extended and specified. This reveals the necessity for a wider inclusion of perceived differences in the political and legal situations, the mind-set as well as the historical ...

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