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Article: The Economy and Print Markets in 2008
- Article from:
- GATFWORLD
- Article date:
- February 1, 2008
- Author:
CopyrightCopyright Graphic Arts Technical Foundation Feb 2008. Provided by ProQuest LLC. (Hide copyright information)
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SELECTION 1 The Print and Graphic Communications Industry
Overall Trends and Impact Issues
As we enter 2008, there is much more than the usual degree of uncertainty and ambiguity concerning the direction of the economy and print markets. The economy is beset by a variety of problems and yet, at least through the end of 2007, has kept growing. Likewise, printing shipments are expected to reach an all-time high in 2007.
What's in store for the economy and print markets for 2008?
An Economy on the Edge
The most important determinant of print market health is the overall economy. At this time the economic outlook is extremely cloudy. There are numerous negative forces weighting down the ...