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Article: Studebaker: The Life and Death of an American Corporation / The Fall of the Packard Motor Car Company
- Article from:
- Business History Review
- Article date:
- January 1, 1996
- Author:
CopyrightCopyright Harvard Business School, Soldiers Field Winter 1996. Provided by ProQuest LLC. (Hide copyright information)
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Studebaker: The Life and Death of an American Corporation. By Donald T. Critchlow Bloomington: Indiana University Press, 1996. ix + 273 pp. Photographs, notes, bibliography, index. $39.95. ISBN 0-253-33065-3.
The Fall of the Packard Motor Car Company. By James A. Ward . Stanford, Calif: Stanford University Press, 1995. vii + 309 pp. Photographs, notes, bibliography, and index. $35.00. ISBN 0-8047-2457-I.
Reviewed by Richard S. Tedlow
In 1910, after witnessing the startup and subsequent bankruptcy of scores of firms in the automobile industry, entrepreneur Walter E. Flanders contemplated the rise of Ford and General Motors: "tH]enceforth, the history of this industry will be the story of ...