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Article: Radio advertising to earn $450 mn in India by 2012

Article from:
The Hindustan Times
Article date:
March 25, 2008
Copyright

Report from Indo-Asian News Service brought to you by HT Syndication.

Mumbai, March 25 -- With new FM stations mushrooming by the dozen in India, a study says radio advertising industry will gross Rs.18 billion ($450 million) by 2012 from the present Rs.6.2 billion ($155 million).

Radio advertising was a mere Rs.5 billion industry in 2006, said the report by the Federation of Indian Chambers of Commerce and Industry of India (Ficci) and PricewaterhouseCoopers (PWC) released Tuesday.

"Approximately 60 percent of the revenue of the radio advertising industry comes from the private FM broadcasters and the balance from the state broadcaster All India ...

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