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Article: Fast Lane: Renee White Fraser
- Article from:
- Smart Business Los Angeles
- Article date:
- March 1, 2008
- Author:
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Copyright informationCopyright Smart Business Network Mar 2008. Provided by ProQuest LLC. (Hide copyright information)
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Give and what shall you receive? Ask Renee White Fraser and the answer would undoubtedly be success.
As founder, president and CEO of Fraser Communications, the advertising psychologist has sparked colossal growth - from 2003 revenue of $5.7 million to 2007 revenue of $42 million - at her advertising, market research and media-planning agency by turning her attention outward.
"Fraser Communications has really taken off in the last three years because I've started to focus on community involvement and socially responsible work," she says.
In the process, Fraser has gotten buy-in from her 30 employees by leading the charge on projects, such as a walk for the homeless and a holiday party spent ...