Article: Streamlined Operations

Eliminating Waste in Your Sales and Marketing Channels

During the NEMRA Annual Conference last month in Washington, D.C., attendees were brought up-to-date on a number of initiatives taken by manufacturers and their independent manufacturers' reps to improve their mutual performance. While what was accomplished pertains specifically to the electrical industry, it's not a stretch to imagine that similar efforts could have a positive effect in other industries.

Learning From Industries Besides Our Own

When NEMRA's Manufacturers Group (NMG) took beginning steps to identify and eliminate wasteful practices in the channel, one of its stated goals was to produce a white paper that did much more ...

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