[Author Affiliation]

Jeremy A. Shelton is an Assistant Professor in the Department of Psychology, Lamar University, Beaumont, TX 77710 (phone: 409-880-7839; email: sheltonious@yahoo.com; fax: 409-880-1779). Cara Peters is an Assistant Professor in the Department of Management and Marketing, Winthrop University, Rock Hill, SC 29733 (phone: 803-323-4280; email: petersc@winthrop.edu; fax: 803-323-3960). Correspondence may be addressed to either author.

An Exploratory Investigation of Identity

Negotiation and Tattoo Removal

Consumption choices affect how others view the individual consumer, which influences her decision-making. Less obvious, but no less important, is that consumption choices ...

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