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A Theory of Affective Self-Affinity: Definitions and Application to a Company and its Business
- Article from:
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Academy of Marketing Science Review
- Article date:
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January 1, 2008
- Author:
- Olkkonen, Rami; Tikkanen, Henrikki; Moisander, Johanna; Parvinen, Petri
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Copyright informationCopyright (c) 2008. Academy of Marketing Science. All rights reserved. Provided by ProQuest LLC. (Hide copyright information)
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[Author Affiliation]
Jaakko Aspara is a Professor (acting) at the Dept. of Marketing and Management, Helsinki School of Economics. P.O. Box 1210, FI-00101 Helsinki, Finland, tel. +358 50 5468891, jaakko.aspara@hse.fi. Rami Olkkonen is a Professor (acting) at the Dept. of Marketing,
Turku School of Economics, Rehtorinpellonkatu 3, FI-20500 Turku, Finland, rami.olkkonen@tse.fi. Henrikki Tikkanen is a Professor and Head of Department at the Dept. of Marketing and Management, Helsinki School of Economics. P.O. Box 1210, FI-00101 Helsinki, Finland, henrikki.tikkanen@hse.fi. Prof. T
ikkanen is also a Visiting Professor at the ESCP-EAP European School of Management, Paris, France. Johanna Moisander ...
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