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Article: Product branding emerged in ancient Mesopotamia 5000 years ago
- Article from:
- The Hindustan Times
- Article date:
- April 26, 2008
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Copyright informationCopyright © HT Media Ltd. All Rights Reserved. Provided by ProQuest LLC. (Hide copyright information)
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Report from Asian News International brought to you by HT Syndication.
London, April 26 -- An archaeologist at University College London has suggested that branding products with images of macho men and curvy women first emerged in ancient Mesopotamia.
David Wengrow claims that bottle stops used 5000 years ago in ancient Mesopotamia, the birthplace of cities and writing, were stamped with symbols that marked them out as the earliest evidence of branded goods.
Wengrow believes that they were promotional logos, along the lines of those used by Microsoft and Nike.
He said that around 8000 years ago, village-dwelling Mesopotamians started making personalised stone seals, which they pressed into ...
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