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Article: A NEW BRAND UNVEILED FOR FORT WAYNE INTERNATIONAL AIRPORT AND SMITH FIELD AIRPORT
- Article from:
- Business People
- Article date:
- April 1, 2008
- Author:
CopyrightCopyright Michiana Business Publications, Inc. Apr 2008. Provided by ProQuest LLC. (Hide copyright information)
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The Fort Wayne-Allen County Airport Authority recently unveiled a new brand for Fort Wayne International Airport and Smith Field Airport. The brand was developed with the aid of a local firm, Catalyst Marketing Design, through a process that began last June. During the internal brand discovery process, Authority executives identified common ideals that run throughout each department of the organization. These ideals became the pillars upon which the new brand was built.
The first product Catalyst developed from these ideals is an icon that represents all three business lines: The Authority, Fort Wayne International Airport and Smith Field Airport. The emphasis of the icon is the concept of ...