Is Dr. James Wilson a McGill man? Rumour and speculation abound since he was first seen sporting a McGill University sweatshirt in season two of the popular medical drama House, which airs on Fox TV in the U.S. and on the Global network in Canada, attracting some 20 million viewers per episode.

The show is now in its fourth season, and the sweatshirt has reappeared, this time on Dr. Wilson's girlfriend. And it wasn't just a brief glimpse - the McGill logo was plainly visible for at least 15 seconds, the kind of product placement any university would die for. "Can't tell you how excited I was to see a McGill sweatshirt being worn on last night's episode! We Canadian fans LOVED IT!" enthused ...

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