Article: Cooking up a Fresher Demand Forecast at Tasty Baking Company

The iconic Philadelphia baker discovers the ROI in forecasting without bias

A couple years ago Tasty Baking Company undertook an initiative to trim the fat out of its forecast error by deploying a new demand forecasting process. The goals were typical for this type of project: improve forecast accuracy and, ultimately, lower inventories. But along the way the company reaped another important return on its investment as it learned the value of forecasting without bias.

Moving to a New Solution

Philadelphia-based Tasty Baking is a 94-year-old institution that has grown its iconic Tastykake brand of baked products into a $270 million business. The company completed its nine-month ...

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