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Article: Smaller marketing SELLS
- Article from:
- Aftermarket Business
- Article date:
- April 1, 2008
- Author:
CopyrightCopyright Advanstar Communications, Inc. Apr 2008. Provided by ProQuest LLC. (Hide copyright information)
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Are you looking for a silver bullet when it comes to selling more products? Something that won't cost wheelbarrows of money but is easily measured to help gauge results? Then invest in your customers. Most of you know that buying media at a local level is cheaper than at a national level, but you may overlook it because it doesn't have as much reach. A great way to make local media effective is to promote the customers who sell your product. That way you get a grass roots connection to your product. Believe me, this tactic really works.
Let me give you an example of a large company using local media. I host 3 pair of car related talk radio shows in the Denver area, one of which is a high ...