|
|
Article: Ed Hardy Enters Helmet Market (Cute, but ...)
- Article from:
- Dealernews
- Article date:
- April 1, 2008
- Author:
CopyrightCopyright Advanstar Communications, Inc. Apr 2008. Provided by ProQuest LLC. (Hide copyright information)
|
A Los Angeles-based company named Nervous Helmets is the latest product supplier to jump on the Ed Hardy brand bandwagon by offering helmets touting likenesses of the famed tattoo artist's works. The colorful lids join - take a breath - Ed Hardy apparel, Ed Hardy baseball caps, Ed Hardy Energy Drink, Ed Hardy Cologne and perfume, Ed Hardy air freshener, Ed Hardy watches, Ed Hardy Swimwear, Ed Hardy Eyewear, Ed Hardy intimates, Ed Hardy Vodka, Ed Hardy bags and purses, and Ed Hardy belts and shoes.
Ed Hardy-branded baseball caps retail for between $60 and $150, canvas sneakers go for about $80, and T-shirts sell for between $60 and $200. The recently introduced Ed Hardy helmets are wholesale ...