Article: No strings attached

Stephen Brasher on why the notion of the faithful party voter is a thing of the past

Poor old Gordon Brown. Under his leadership, Labour's election results are the worst in maybe 40 years, the "core vote is in meltdown" and the "heartlands are in revolt". But he should try not to worry too much: it isn't all his fault. People like to think that areas of Britain are inherently Labour or Tory - and even the Lib Dems have long-term "strongholds" now. These ideas of political loyalty are often based on stereotypes of the "northern working man", the "Tory Home Counties banker" or the "Celtic fringe".

But many of these redoubts are now cracking in the face of Britain's increasing political ...

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