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Article: Stepping forward: R.G. Barry Corp.

Article from:
Smart Business Columbus
Article date:
May 1, 2008
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It was a good product with a catchy name, but the rollout was all wrong. Greg Tunney knew the Terrasoles brand had great potential for R.G. Barry Corp. But he also knew if the company's newest brand was ever going to reach its potential, they'd have to start over. From scratch. Immediately.

"We literally pulled it off the shelves for a year and killed it," says Tinsley, president and CEO of the Pickerington-based company. "We took it out of the marketplace. Then we dusted off that little brand called Terrasoles, repositioned it, and went after a whole different marketplace with it and a completely different price point."

The response was immediate. Last fall, 235 outdoor-themed retailers ...

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