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Article: 16 YEARS OF Filipinas
- Article from:
- Filipinas
- Article date:
- May 1, 2008
- Author:
CopyrightCopyright Filipinas May 2008. Provided by ProQuest LLC. (Hide copyright information)
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A CHRONICLE OF PIONEERS, PREJUDICE AND PRIDE
In mid-1984, when Advertising & Marketing Associates, the Manila advertising agency of which I was CEO, resolved to set up a pioneering branch office in the San Francisco Bay Area, I felt that we needed to find a justification for our presence in America, beyond the rapid growth of the Filipino community and the corresponding business opportunities that it presented.
America, after all, would become a second home to our company. We had to be more than visitors-more than tourists-in the country.
For sure, there were enough reasons to claim kinship with the U.S. We were considered America's "Little Brown Brothers," a term coined by William ...