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Article: Female business achievers saluted
- Article from:
- Winnipeg Free Press
- Article date:
- May 23, 2008
- Author:
CopyrightCopyright F.P. Canadian Newspapers Limited Partnership May 23, 2008. Provided by ProQuest LLC. (Hide copyright information)
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By Larry Kusch
Manitoba's 2008 Woman Entrepreneur of the Year started what would become a successful international marketing company 13 years ago on a laptop computer plugged into the cigarette lighter of her rusty Ford Pinto.
Elizabeth Gage, a Winnipegger and former Stratford Festival of Canada actor with degrees from Queen's and the MIT-Sloan School of Management, was huddled in her yellow hatchback on a -30 C day on the outskirts of Saskatoon about to sell her first ad design for a Yellow Pages customer.
From that humble beginning, Gage's company, Prairie Choice Marketing -- now PCM International -- has become a leading advertising and marketing agency that represents 200 Yellow Pages ...