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Office Furniture: Where Should You Focus?
- Article from:
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Office World News
- Article date:
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May 1, 2008
- Author:
- Anonymous
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Copyright informationCopyright Imaging Network Co May/Jun 2008. Provided by ProQuest LLC. (Hide copyright information)
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for years, there have been many office products dealers selling office furniture as part of their product mix to customers. It makes perfect sense; after all, if a dealer already had an established relationship with a customer, to ask them where they ordered their office furniture and to then become their vendor of choice for that area of their business as well.
Dealer participation in furniture programs has grown. Rich Aievoli, Vice President and General Manager, United Stationers' Category Management, Furniture division, states that over 80% of USSCOs independent dealers participate in one way or another in their furniture marketing program.
"There are several elements to our furniture ...