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Cash Ebb: Take Steps to Prevent It Today

Peter Drucker said it so well. "In turbulent times, liquidity is more important than earnings...a business can survive long periods of low earnings or low revenues if it has adequate cash flow...in turbulent times, the balance sheet becomes more important than the income statement...it is essential to know the minimum liquidity [cash] needed to stay in business."

In 2000, our industry entered a period of turbulent times. A significant number of dealers ran out of cash and did not survive or were forced to sell their business at a very low price. In the past few years, conditions have improved for most dealers, but now we're back into those turbulent times. Most economists now predict that ...

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