Article: How to Choose a Nonprofit Domain Name

Make it easy for people to find you on the Internet.

Your domain name is what people use to find your nonprofit on the Internet. If you choose a bad name, you're making it extremely difficult for people to remember and find you. Re-evaluate your domain name with these tips.

What Makes a Good Domain Name?

Determining your domain name is a crucial decision. Good domain names all have a few things in common:

Short Is Best

As a rule of thumb, a good charity domain name shouldn't be more than 30 characters. A domain name like www.chicagocatshelter.org is a perfect size. As always, the shorter the name, the easier it is to remember.

Describe Your Organization

A perfect domain name should describe ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!