Budgeting forecast; Spending for large events down; executive meetings to...

B to B;  January 14, 2008 ;   BIBA, ERIN;   787 words ......are predicting that spending on large events will be down this year. But that's not an umbrella forecast for all types of events. Instead, marketers intend to increase...increase spending on executive seminars and events. That represents the largest projected...

Report finds most CMOs view events as 'vital'; Study also notes that many...

B to B;  March 14, 2005 ;   Maddox, Kate;   681 words ......MADDOX Senior marketing executives endorse events as an important marketing tool but face...report, titled, Staging and Gauging: Do Events Pay Off?,'' was conducted by the CMO Council...According to the report, 67.2% of CMOs said events are a vital and valuable standalone marketing...

IT 2001 Show, NetWorld+Interop and COMDEX join forces Key3Media Events and...

M2 Presswire;  June 23, 2000 ;     787 words ...M2 PRESSWIRE-23 June 2000-Key3Media Events: IT 2001 Show, NetWorld+Interop and COMDEX join forces Key3Media Events and AES form joint venture (C)1994-2000...22062000 Sydney, Australia -- Key3Media Events and Australian Exhibition Services (AES...

Making sense of abstract events: Building event schemas

Memory & Cognition;  September 1, 2006 ;   Hard, Bridgette M; Tversky, Barbara; Lang, David S;   787 words ...Everyday events, such as making a bed, can be segmented...to segment films of abstract, schematic events. Films were novel or familiarized, viewed...objects move, people perceive individual events. Events come in many varieties; they can...

Special events: are they worth the trouble? (fund raising)

Fund Raising Management;  July 1, 1995 ;   George, Simon;   787 words ...Special events can produce a number of benefits beyond...of the marketing strategy. Faced with events as a fund-raising tool, it is tempting...can fully exploit alone. The downside of events is well known. They are time-consuming...

A double-scan statistic for clusters of two-types of events.

Journal of the American Statistical Association;  September 1, 1997 ;   Naus, Joseph I. Wartenberg, Dan;   787 words ......outcomes sometimes observe different types of events clustering together in time. The researchers...clusters or multiple large clusters of events over time. But these tests do not include consideration of different types of events within the cluster. Page (1965), in a...

Use events to your advantage.(Business)

The Journal (Newcastle, England);  April 25, 2003 ;     730 words ...Byline: By Nicola Railton Using events as a marketing tool is becoming an increasingly...effectively. The corporate hospitality and events sector has increased by 19pc since 1997...currently worth pounds 11.56 bn. Conferences, events and exhibitions are particularly useful...

PPV events struggle through a rough patch. (pay-per-view television)

Multichannel News;  August 6, 1990 ;   Umstead, R. Thomas;   787 words ...PPV Events Struggle Through a Rough Patch NEW YORK - Pay-per-view events - hailed last year as the revenue source that would...poured millions of dollars into the development of PPV events last year with very few successes, have become more...

EVENTS MARKETING : Planning Pizazz ; Getting an event right takes...

Marketing Magazine (Auckland);  April 1, 2008 ;   Patricia Moore;   787 words ...It's not so long ago 'events' were something that shook the world...on venues and other suppliers to the events industry to continually upgrade and...Marketers are also getting smarter about the events they plan for their brands and those...

Memory for time: How people date events

Memory & Cognition;  January 1, 2006 ;   Janssen, Steve M J; Chessa, Antonio G; Murre, Jaap M J;   787 words ......news and the distribution of personal events was examined in four conditions. In the first, participants had to date events in the absolute time format (e.g...and in the second, they had to date events in the relative time format (e.g...

Competition heats up to land youth, amateur sports events

The Mississippi Business Journal;  May 22, 2006 ;   Anonymous;   787 words ...Luring youth and/or amateur sports events and the corresponding tourists and money...hosting tennis tournaments, cheerleading events, swimming meets and other athletic competitions...the area. The competition to land these events is often keener than that seen during...

EVENTS QUICK TO FILL BOOKS' DANCE CARD MAGAZINES LEARN WAYS TOENHANCE...

Advertising Age;  October 19, 1998 ;   Fitzgerald, Kate;   787 words ......publishers have gone on a binge of event-marketing events in the 1990s, discovering how events can boost ad pages, promote brands in new channels...event is structured. As more magazines dive into events, many publishers are discovering the high costs...

PORTSMOUTH MANAGER CLOSES PORTS EVENTS BY PULLING ITS FUNDS.(LOCAL)

The Virginian Pilot;  May 29, 2004 ;     581 words ......manager has effectively put an end to Ports Events , saying the nonprofit organization is...gotten enough bang for its buck from Ports Events. For the past 18 years the organization...parade, the Seawall Festival and other events. For its work, Ports Events received...

Makers gain feedback, cost efficiency from events marketing.(automobile...

Automotive News;  May 28, 2001 ;   Mead, Sue;   775 words ...Outdoor recreation events that offer everything from wall climbing...multimillion-dollar TV and magazine campaigns, events give auto marketers an opportunity to...activities, roundtable discussions and driving events. It was followed by daylong Jeep 101...

Thunder in the Heartland. A Chronicle of Outstanding Weather Events in...

Bulletin of the American Meteorological Society;  December 1, 1997 ;   Miller, Marvin E;   599 words ......Heartland. A Chronicle of Outstanding Weather Events in Ohio. Thomas W. Schmidlin and Jeanne...a book on multiple "headline" weather events in Ohio, Franklin D. Roosevelt was the...nothing like the catalog of newsworthy events provided by the Schmidlins. The book has...