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FAUX PHILANTHROPY

A new campaign aims to stop Starbucks' use of public interest for private profit.

Early this year, the Truth About Ethos formed after a group of self-proclaimed Starbucks junkies in Denver agreed that the company is shortchanging the public with its bottled-water division Ethos Water,

Ethos, which Starbucks acquired in 2005, pledges to raise $10 million by 2010 for clean-water projects in Africa-with 5 cents from each $1.80-bottle donated to philanthropic grants.

Robert Sanchez, who runs www. TheTruthAboutEthos.com, says Starbucks' small ratio of giving is outright unethical. "Just because a company is big doesn't give it the right to do what it wants to make more ...

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