Magazine article from our research archive:

SEMA offers research, new ideas at annual conference

CONFERENCE COVERAGE

NASHVILLE, Tenn. - Mass customization, which on the surface seems to be an oxymoron, is a trend that is going mainstream and is likely to change the specialty parts business, according to Jim Spoonhower, vice president of research for the Specialty Equipment Market Association (SEMA).

Speaking at SEMA's 2008 National Education Conference in Nashville, Tenn., Spoonhower predicted that the specialty parts businesses that can customize their products or services to the masses stand to be the winners.

"The big thing to me is a shift from an industry that is driven by enthusiasts to one that is driven by everyday consumers," he says. "Our member companies are accustomed to ...

Related newspaper, magazine, and journal articles:

See all results. Or, try our Advanced Search.

Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 60 million articles! Access over 3,500 publications with a FREE trial!