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SEMA offers research, new ideas at annual conference
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Automotive Body Repair News
- Article date:
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June 1, 2008
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Copyright informationCopyright Advanstar Communications, Inc. Jun 2008. Provided by ProQuest LLC. (Hide copyright information)
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CONFERENCE COVERAGE
NASHVILLE, Tenn. - Mass customization, which on the surface seems to be an oxymoron, is a trend that is going mainstream and is likely to change the specialty parts business, according to Jim Spoonhower, vice president of research for the Specialty Equipment Market Association (SEMA).
Speaking at SEMA's 2008 National Education Conference in Nashville, Tenn., Spoonhower predicted that the specialty parts businesses that can customize their products or services to the masses stand to be the winners.
"The big thing to me is a shift from an industry that is driven by enthusiasts to one that is driven by everyday consumers," he says. "Our member companies are accustomed to ...
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