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RFID AND CONSUMER PRIVACY: LET THE BUYER BEWARE!
- Article from:
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Journal of Legal, Ethical and Regulatory Issues
- Article date:
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July 1, 2007
- Author:
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Copyright informationCopyright The DreamCatchers Group, LLC 2007. Provided by ProQuest LLC. (Hide copyright information)
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ABSTRACT
"Caveat Emptor," or "Let the Buyer Beware," has long been a legal adage warning consumers of the ramifications of purchasing defective products. Until the advent of product liability laws, the consumer suffered without legal recourse when injured by dangerous products. Now, this adage can be used to warn consumers of another potential danger associated with the purchase of goods, the loss of their privacy.
The utilization of Radio Frequency Identification ("RFID") technology in the marketplace has intensified the debate and concern over consumer privacy. The ability to collect and use data through the use of RFID to market to and monitor consumers raises new questions about the ...
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