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THE INFLUENCE OF DECISION COMMITMENT AND DECISION GUIDANCE ON DIRECTING DECISION AID RECOMMENDATIONS

ABSTRACT

This study considers factors that influence whether decision-aid users direct decision aid recommendations toward their prior beliefs. Desiring to confirm their beliefs, decision aid users may seek to direct decision aid recommendations toward their prior opinions. Cognitive dissonance theory suggests that this is more likely to occur when users are strongly committed to their opinions. However, if decision-makers receive guidance from a decision aid, they may be less likely to direct decision aid recommendations toward their prior belief. In the first of two experiments, professional auditors were more likely to direct decision aid recommendations if they were committed to a ...

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