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Article: A Profile of Public Relations Practice in Ghana: Practitioners' Roles, Most Important Skills for Practitioners, Relationship to Marketing, and Gender Equality
- Article from:
- Public Relations Quarterly
- Article date:
- April 1, 2008
- Author:
CopyrightCopyright Public Relations Quarterly 2008. Provided by ProQuest LLC. (Hide copyright information)
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In the last decade, much has been written about international public relations. Some regions, such as Asia and Europe, are well researched by scholars. However, some other regions, such as Africa and Latin America, have not been adequately studied by researchers (Taylor, 2001). In order to extend the knowledge about international public relations in African cultures, this study aims to explore the practice of public relations in a West African country, Ghana.
Steyn (2005) did a database search of African Theses and Dissertations (a project of the Association of African Universities). Only one master's thesis (Cyan, 1991) in public relations was found. Cyan (1991) discussed public relations ...