Article: An Investigation into the Perceptions of Public Relations of Vietnamese Business Managers

Writing for Vietnam TQPR's (Total Quality Public Relations) blog, an employee mentioned that the most common question she must answer is "PR là gì?" or "What is Public Relations?"1 As this writer has documented in earlier articles about public relations in Vietnam, public relations is still in its infancy in this socialist country experimenting with a free-market economy.2 In fact, Vietnam has put this experiment on warp speed. An August 10, 2007, advertisement in the English daily Viet Nam News invites readers to attend a forum in which the topic of discussion will be the co phan hoa or equitization (the process by which shares of state-owned enterprises are offered to the public) of ...

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