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Crafting Campaign Themes (and Slogans) for Preventing Overweight and Obesity

[P]eople have a responsibility to tackle this issue at an individual level, [even though] a large majority also sees a need for government to play some role in helping individuals accomplish those goals.

- Trust for America's Health (2007, p. 85)

But personal responsibility is not a free pass for corporate irresponsibility. It is easier to just say no when you aren't being manipulated and marketed to say yes.

- Goodman (2003, p. A21)

Government agencies, foundations, and businesses use public-education and social-marketing campaigns to motivate the nation toward having better health through, among other things, healthful-eating habits and active lifestyles. Some of those efforts, however, ...

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