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Political Prophecy: A 2008 Slam-Dunk for Blogs
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Public Relations Quarterly
- Article date:
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July 1, 2008
- Author:
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Copyright informationCopyright Public Relations Quarterly 2008. Provided by ProQuest LLC. (Hide copyright information)
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Don't diss the role of the press; it's doing that itself
Despite massive efforts to bury them deep, newspapers are not yet ready to write their own obituaries. They're doing their damndest to stay alive, even as the Rupert Murdochs of the journalist world seek to buy and change the most famous and most powerful dynastic names in the business.
This, though, is irrefutable: The era of the all-knowing, all-powerful daily journals is over.
The fabled audiences of which the big city papers once could boast are down to hard-scrabble; so is morale in every paper that still has a tad of clout left.
With print ad income generally flat, papers around the U.S. have been letting veteran staffers go. ...
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