Magazine article from our research archive:
|
|
Public Relations - A Major Force in Political Campaigns
- Article from:
-
Public Relations Quarterly
- Article date:
-
July 1, 2008
- Author:
-
|
Copyright informationCopyright Public Relations Quarterly 2008. Provided by ProQuest LLC. (Hide copyright information)
|
Excerpt from "Public Relations - A Major Force in Political Campaigns" by Morton B. Lawrence, Public Relations Quarterly Volume 4 #2, 1959
PR Techniques in Political Campaigning
Let us examine the place of the public relations man in a political campaign. He is generally the coordinator of ideas, but fundamentally he is an interpreter of policy. As the political parties and the candidates have their own points of view on most issues, he is not called upon to make policy, nor should he attempt to do so. He must, however, gauge possible public reaction to any stand which his candidate may take on an issue and, in the light of his findings, present the candidate's views in a way which will ...
Related newspaper, magazine, and journal articles:
|
Using public relations strategies to build a brand.
Fairfield County Business Journal;
July 2, 2001 ;
700+ words
......messages. Another powerful brand-building public relations strategy is event marketing, or sponsorship...enriches the consumer's brand experience. Public relations is also the discipline marketers rely...overlay their paid media plans with a public relations initiative -- in effect, ...
|
|
PUBLIC RELATIONS
Young Students Learning Library;
285 words
......People who use public relations firms include men and women who are candidates for election to public office. The public relations experts try to...voters like the candidate so much that they...office, you can do public relations work for him or her. Arrange for the ...
|
|
Bianchi PR Executives Earn Accreditation in Public Relations.
PR Newswire;
July 14, 2004 ;
500 words
......PRNewswire/ -- Two Bianchi Public Relations, Inc. employees, Richard...the Accredited in Public Relations (APR) designation from the Public Relations Society of America...before three Accredited public relations professionals and...PRSA. It measures a candidate's ...
|
|
|
Bianchi Receives Wayne State University's Alumni Achievement Award in...
PR Newswire;
April 9, 2003 ;
325 words
......contributions to the public relations field, James A. Bianchi...president of Bianchi Public Relations, Inc., was awarded...Achievement Award in Public Relations at the Annual Alumni...excellence in the field of public relations and serve as mentors for promising ...
|
|
The Father of Spin: Edward L Bernays and the Birth of Public Relations
Journalism & Mass Communication Educator;
January 1, 1999 ;
490 words
......Bernays and the Birth of Public Relations. New York: Crown Publishers...Among educators, public relations pioneer Bernays is...a universitylevel public relations course. Among practitioners...In his career as a public relations counsel, he used this...and for political ...
|
|
|
CS&A Public Relations Lands Two New Denver Accounts.
PR Newswire;
October 10, 2000 ;
365 words
......signed contracts for public relations representation with CS&A Public Relations, according to CS&...exposure through aggressive public relations campaigns. About Summit...4.5 million employee candidates. Based in Denver, IQNavigator...303-563-1500. About CS&A ...
|
|
Varrell accredited in public relations
Sun-Journal Lewiston, Me.;
August 24, 2007 ;
134 words
......her accreditation in public relations. She is owner of Broadreach Public Relations and earned her accreditation in July. Candidates for APR must demonstrate...and professionalism in public relations. "As a veteran banker turned public relations entrepreneur, I ...
|
|
American Hispanic public relations
Public Relations Quarterly;
April 1, 2002 ;
590 words
......understanding of American Hispanic public relations. A survey, two sets of interviews...depict the current state of Hispanic public relations in the United States. In addition, an American Hispanic public relations expert offered his insight, allowing...is chairperson of the ...
|
|
Make headlines with a job in public relations.
The Boston Herald;
August 30, 1998 ;
668 words
......Although the media often rely on public relations professionals, journalists and PR...degree programs or special curricula in public relations. There are, however, no defined standards...entry-level career opportunities are with public relations firms that specialize in ...
|
|
New Scholarship Encourages Bilingual Studies in Public Relations and...
Canadian Corporate News;
April 5, 2007 ;
433 words
......COMTEX) -- The Communications and Public Relations Foundation announces that Canadian public relations firm Torchia Communications has established...bilingualism in the communications and public relations profession. The scholarship is open...successfully completed their first year ...
|
|
New Scholarship Encourages Bilingual Studies in Public Relations and...
CCNMatthews Newswire;
April 5, 2007 ;
391 words
......5, 2007) - The Communications and Public Relations Foundation announces that Canadian public relations firm Torchia Communications has established...bilingualism in the communications and public relations profession. The scholarship is open...successfully completed their first year ...
|
|
|
- Qualitative Analysis of Senior Level Communications Experts Reveals Gore...
PR Newswire;
November 14, 2000 ;
451 words
......Management Magazine Warns Presidential Candidates that Aggressive Behavior Will Severely...high-level qualitative analysis of senior level public relations executives conducted by PR Central (http...dustry's most influential media outlet for the public relations industry, 38 of respondents ...
|
|
Monmouth University Professor Earns Accreditation In Public Relations
US Fed News Service, Including US State News;
September 23, 2008 ;
530 words
......assistant professor of public relations in the Department...for Accreditation in Public Relations, entitling her to...improve the practice of public relations by assessing competence...examination is designed for public relations professionals with...communication ...
|
 "Mundelein Review (IL)")
|
Cook hires public relations person
Mundelein Review (IL);
March 7, 2002 ;
421 words
......District has hired a new public relations coordinator to help...has been hired for the public relations position and started...in explaining why a public relations coordinator is needed...selected from a field of 68 candidates and was one of eight...how many had their own ...
|
See all results.
Or, try our
Advanced Search.
|