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Is Your Communications Policy Mired In The Past?
- Article from:
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Public Relations Quarterly
- Article date:
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July 1, 2008
- Author:
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Copyright informationCopyright Public Relations Quarterly 2008. Provided by ProQuest LLC. (Hide copyright information)
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"Lead, follow, or get out of the way." - Thomas Paine
First of all, if you're reading this article you don't have these problems. But...you do know of companies and PR people who suffer from this malady.
We know that in theory corporate policy is to encourage creative thinking and growth. The communications policy is to quickly and accurately support all of your audiences. In fact you're encouraged to think of new ways to efficiently and effectively accomplish that goal...as long as it follows corporate policy and conventional wisdom.
Ok, let's examine three of these conventional wisdoms:
1. Public relations should be the sole spokesperson for the company
The more mature the company, the ...