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Using the University Website to Communicate Crisis Information
- Article from:
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Public Relations Quarterly
- Article date:
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July 1, 2008
- Author:
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Copyright informationCopyright Public Relations Quarterly 2008. Provided by ProQuest LLC. (Hide copyright information)
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In the uncertain days following Hurricane Katrina, when I knew nothing about the condition of the university where I worked, I relied on the university's website to keep me informed and give me direction. At first it contained only the ominous message, "The university is closed until further notice." Eventually, there was a message inviting faculty to a planning meeting on reopening the university. Finally, it supplied a date when faculty, staff and students could resume classes. It was a lifeline to the far-flung university community which had fled to other states to escape the storm.
Following the tragic events at Virginia Tech this spring, universities began to take a closer look at how ...