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Strategies for Avoiding Mentoring Myths in the Public Relations Profession

At some point in their careers, public relations professionals may be asked to serve as mentors to public relations students. Although this can provide a positive networking opportunity, it is a myth to believe that all mentoring programs provide positive benefits to the student, to the profession or to the mentor. It is also a myth to believe that an effective, socially responsible mentoring program should be an informal process.

If a mentoring program is not well planned, problems can occur. For example, a mentor's statement, advice or opinion could be inaccurate or could be misunderstood by a student and result in dire consequences. Therefore, it is essential to understand that the role ...

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