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Preparing PR Students for the Brave New World: Students' Perceptions of Problem-Based Learning
- Article from:
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Public Relations Quarterly
- Article date:
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July 1, 2008
- Author:
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Copyright informationCopyright Public Relations Quarterly 2008. Provided by ProQuest LLC. (Hide copyright information)
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Qur conceptions of public relations undergo continual revisions that reflect our expectations of practitioners, views of the audience, understanding of the media and our general worldview. Communication and the media, in a general sense, but particularly public relations education and practice, in a specific sense, reflect our worldviews and who we are. Like the press, which according to Park (1923, p. 273) "is the outcome of an historic process in which many individuals participated without fore seeing what the ultimate product of their labors was to be" our contemporary public relations has evolved naturally. Also like the press, which "has continued to grow and change in its incalculable ...